Throwback is everything these days. And NBA legend Shaquille O’Neal has joined Swizz Beatz, Tyga & the Reebok fam to re-release his classic Reebok PUMP Shaqnosis shoe.
Debuting for the first time in 1995, Reebok Classic is bringing back the Shaqnosis on July 19th. The sneakers–which will run for $125 at key retailers–will come before another Reebok Classic re-release, the Shaq Attaq dropping on April 19th ($160).
At a packed press launch at the Project Trade Show in Las Vegas yesterday, Reebok Classic welcomed the legendary Shaq back to the family fresh off the heels of the Iverson collection re-release. And this business move is all thanks Swizz Beatz, the Reebok Classic Creative Director.
Swizz brought Shaq on stage to reminisce about being the first athlete with a signature shoe for Reebok, his days in the league, his first Reebok ad, doing music with Shaq, and more. And spokesman Tyga also popped up for the photo-op.
The 90’s live on!