Beyonce is giving the summer some. For H&M’s 2013 Summer campaign, the “Bow Down” singer is taking over the ads, the commercials and even helping to design some of the looks.
Deets and the first official pic inside….
Looks like that beachy photoshoot in the Bahamas back in January was indeed for H&M. H&M just released their first Summer Campaign ad, and it’s featuring fab chick Beyonce Knowles.
WWD reports the singer will appear in billboards, print ads, and televsion commercials for the affordable retailer for their summer advertising push. The site released some details about what we can expect–including Bey aiding in the designs herself and helping with the charitable line:
“They are full of her own personal style,” said Ann-Sofie Johansson, head of design at H&M. Items include what’s described as “the perfect body-con dress,” a beach gown slashed to the thigh, high-waist shorts and a sleeveless shirt. In one of the ad images, Beyoncé wears a tie-dye bikini from the H&M for Water range, with a quarter of sales donated to the WaterAid charity.
And speaking of commercials, Bey will also be releasing a song specifically for her commercial(s), called “Standing In The Sun”. The 31-year-old said about shooting the campaign:
“It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”
The campaign will kick off everywhere this May. And the print and outdoor ads will be a salute to her upcoming world tour as they read, “Beyoncé as Mrs. Carter in H&M.”