Beyoncé Leads GUCCI’s “Chime For Change” Global Initiative Campaign, Debuting New Music In Campaign Video

Beyoncé Knowles was just announced as the leader of GUCCI’s new global empowerment campaign, Chime For Change.  And in a new video about the initiative, Beyonce will debut new music for the cause.  Check out what it’s all about inside…

Salma Hayek has tapped her A-list friends to lead a global charitable campaign through Gucci.  Salma, who is married to François Pinault, the owner of PPR group who is the parent company of the Gucci brand, tapped co-founders Beyoncé and Frida Giannini, Gucci’s creative director for the project.

Julia Roberts, Meryl Streep, Jada Pinkett Smith and more serve on the advisory board of the project as well.

Chime For Change is an initiative that aims to raise funds and awareness in support of projects for girls and women around the world, through sharing “powerful stories” about inspiring females.  And the “Halo” singer, pictured above in her official image for the cause, is putting her superstardom and her own stories to use.

“I have always felt strongly about equal opportunity for women. Girls have to be taught from early on that they are strong and capable of being anything they want to be,” said Beyoncé to Vogue UK about the campaign. “It’s up to us to change the statistics for women around the world. I’m honored to be in the company of women who live fearlessly and set an example for the next generation of young ladies.”


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Beyonce also has a musical role in the campaign.  Today, at the TEDxWomen luncheon, the campaign will be officially announced and a short film with make its debut. Salma is the narrator of the video, and it’s set to new music by Bey herself.

The video is the first in a series of ten Chime For Change short films featuring inspirational women’s stories.  Nice!

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