It’s not easy keeping a streetwear brand alive for over 10 years.
Yesterday evening, Pharrell held a toast for the 10th Anniversary of his Billionaire Boys Club line, which he created with BAPE owner Nigo, and later formed a partnership with Jay-Z’s Rocawear line in 2011. The Carters were on hand for the occasion which hosted the likes of Busta Rhymes, Q-tip, Terry Richardson, and Pharrell’s fiancee Helen Lasichanh at Tribeca Canvas.
Bey took on spokesmodel duties for the night in a Billionaire Boys Club sweatshirt, which she paired with leather shorts and boots.
Peep the pics: